Horacio Pagani


Horacio Raul Pagani is an Argentinian entrepreneur, Founder and Chief Designer of Pagani Automobili.  

Founded in 1998, in Modena, the company's philosophy is based on Renaissance concepts within the works of Leonardo da Vinci where ‘Art and Science are disciplines that can be combined with each other’ and applied together.  

In 2011 the Pagani Huayra was launched. Based on Renaissance theories, and built with the latest generation composite materials, the Huayra was the pinnacle of Pagani Cars’ technology. Research carried out in the field of composite materials led to the development of innovative formulas that were then applied to subsequent models, such as the Pagani Huayra BC and Huayra Roadster, launched in 2017. That year also marked the launch of the Zonda HP Barchetta, the quintessence of Pagani’s customisation that radiated meticulous craftsmanship at its best. According to Pagani’s philosophy, the customer is ‘the only real employer’. In 2021 the Huayra Hypercar was born. Pure, passionate, impetuous and overwhelming, this is a car without limits; a combination of high-level automotive engineering and aerodynamic know-how, a stylistic model representative of the expression of Pagani Cars’ technological development.  

Customisation and craftsmanship, in addition to advanced technologies, remain the essential characteristics of Pagani Cars.

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